Our team includes some of the industry’s most experienced and respected project marketing experts. From our Project Directors, analyst team, marketing team, through to our highly experienced sales team, Laver brings together some of Australia’s most knowledgeable and highly specialised professionals who are each visionaries in their field – sharing market knowledge, strategies, ideas, and insight to deliver Premium Project Marketing Services. Meet our Directors and Senior Leadership team.
Meet Our Leadership Team
Dennis Vertzayias
Director | Partner
James Lampropoulos
Director | Partner
John Faulkner
Associate Director
Joel Beater
Senior Associate
Dennis Vertzayias
Director | Partner
Dennis Vertzayias is a multi-award-winning property industry professional with over 35 years’ experience. He has successfully brought to market $ 13 billion of new residential developments right across Sydney Metro, NSW, and QLD, representing some of Australia’s largest institutions and leading private developers.
His comprehensive understanding of the market, highly strategic sales skills and a total commitment to his clients’ projects has enabled Dennis to successfully manage and ‘sell out’ some of Sydney’s highest profile new developments. These have ranged from super high-end boutique developments, right through to multi-staged master plan communities comprising over 1000 apartments.
Prior to founding Laver, Dennis was National Director and Head of NSW Project Marketing for Colliers International.
With lots of energy and a genuine passion and love for property, Dennis is extremely hands on right across the Laver business, ensuring his expertise and market knowledge is provided to each new Laver project that goes to market.
James Lampropoulos
Director | Partner
James Lampropoulos is widely regarded as one of the leading Project Marketers in the country. He has personally transacted more than $3 billion in residential property throughout NSW and QLD, successfully selling some of the country’s highest profile new developments including World Tower in Sydney’s CBD and Brisbane’s tallest residential towers, Infinity and Soleil.
In a career spanning over 25 years, James spent 17 years with Meriton, Australia’s largest residential developer. Consistently one of Meriton’s top performing sales agents, James worked closely with Mr Harry Triguboff AO and was an integral member of the senior management and project marketing delivery team.
James takes an active role in the high level management of all Laver projects and also participates as an active lead sales agent on the ground, engaging directly with buyers and adding immense value through his extensive sales skills. Having worked on the developer side with Meriton for so many years, James has a natural ability to always protect our developer clients position in the market and maximise value.
No. 2 Ranked Agent in Australia (Number of Sales) – 2021
No. 1 Ranked Project Marketing Agent & No. 4 Ranked Agent in Australia – 2019
John Faulkner
Associate Director
With more than 20 years’ experience across the entire property industry, John compliments Laver’s service proposition with a background in project financing and wealth of knowledge across the entire new developments sector. At Laver, John has a strong focus on effective client project management and forging long term relationships. Formerly, John held the position of Company Secretary, Chief Investment Officer and private CFO for Australia’s largest residential property developer Meriton Group, working directly alongside Mr Harry Triguboff AO. Today, as a Project Director at Laver, John is at the forefront of managing some of our clients’ project strategies and guiding them to achieve highest and maximum GR, always strategizing to protect project development value. John has an acute understanding of the market, and naturally has a roll your sleeves up attitude.
Sam Elbanna
Project Director
With more than 26 years’ property industry experience and over 5,000 apartment sales ($4billion), Sam Elbanna is one of Australia’s most accomplished project marketing professionals. Formerly the founder of a highly successful project marketing agency and today a senior member of the Laver executive team, Sam has a wealth of experience working with developers, financiers and receivers. His highly targeted and successful campaigns are driven by a deep understanding of the market and target audience, motivation of the on-ground sales team and creation of effective, innovative and aligned sales and marketing strategies that drive sales achievement.
Joel Beater
Senior Associate
Joel Beater has more than 15 years’ experience across Sydney’s new residential development sector. He holds a Bachelor of Property Economics (First Class Honours) from the University of Technology Sydney and began his career with Australia’s largest residential property developer Meriton, giving him a strong understanding of the entire development process from land acquisition, to planning and design, sales, and marketing right through to construction delivery. Joel was directly involved with some of Australia’s largest new residential developments.
Throughout his career, Joel has partnered with many of Australia’s leading developers, providing strategic advice across site acquisition, project positioning and sales strategy. His experience spans boutique luxury developments, large-scale apartment projects and complex master-planned communities, allowing him to guide projects from early planning through to successful delivery.
Taking a holistic approach to project marketing, Joel focuses not just on individual transactions but on maximising overall project performance and gross realisation. While he works closely alongside our developer clients on strategy, he also remains actively involved at the front line of sales, giving him real-time market insight and direct buyer feedback that helps inform development decisions and project positioning. Known for his approachable and personable style, Joel builds strong relationships with developers and buyers alike while helping bring residential and mixed-use projects to market with clarity, confidence and commercial success.
Casey Woods
Head Of Marketing
Prior to joining Laver, Casey spent five years as the Senior Key Account Director at Domain, where she was responsible for directly managing the marketing campaigns for more than 300 key developers right across NSW. Casey is extremely well versed in all aspects of project marketing, social media, digital and print advertising, and therefore understands what it takes to positively position a new project to market, delivering highly effective ‘buyer-centric’ marketing campaigns. With a career in the property industry now spanning more than 10 years, Casey’s passion, energy and keen attention to detail ensures the best sales outcomes are delivered for all of our client’s projects.